I'm a designer who works at the intersection of customer experience, business strategy and digital technology to bring exceptional products, services and experiences to market.


Develop your identity through a consistent design language of typography, colours and layouts. Make your brand distinct and memorable.


Identify your customers, define your design vision, refine your product market fit and position your brand for success.


Design your tone of voice, reduce the noise, and communicate effectively to your market in language that resonates with them.


Refine your look, features, user-interface or customer experience to bring the best version of your product or service to life.


Empower your team with the design processes, tools, systems, and resources to make design a key differentiator for your business.

Having worked in many startups, I know what it takes to succeed. With my experience, knowledge and hands on approach I can take your business to the next level.

If you'd like to know more, drop me a line hello@waddell.design´╗┐


Want to take your idea, brand or product to the next level?